be running 30-second spots on MTV, Atlantic triumvirate to pact with launch the largest advertising and president, said the label would not In putting new muscle behind their and in November those spots will be- MTV. "Starting in October, we'll the first label in the Warner/Elektra/ Top firms say they are planning to Lou Maglia, Elektra's executive vice ings in violation of copyright law. television advertising," continues The pact comes two months after be importing and marketing record- Foschino. the Harry Fox Agency that they may music cable channel, making Elektra of hardware manufacturers. country are being put on notice by because of a lack of effort on the part "We'll also be doing a great deal of been hammered out with the 24 -hour promotion campaign. A non -specific the predominant vehicle for market- tributors and one-stops across the "agreement in principle" has already ing records," he says of the album's tion this holiday season, it won't be American. "I By IS HOROWITZ NEW YORK -If the Compact trades, as well as national consumer with MTV, according to label chair- feel it's the model for using video as Disc format fails to make significant publications such as Playboy, Pent- NEW YORK -Independent dis- strides toward mass -market penetra- house, Omni and Scientific man Bob Krasnow.
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SM 14011 01066048024BB MONTY GREENLY, , 3740 ELM m LONG BEACH CA 4C807 z A Billboard Publication The International Newsweekly Of Music & Home Entertainment Aug$3 (U.S.) CD Hardware Firms FIRST WEA LABEL Publishers' Krasnow Says Elektra To Sound Off In Letter Warns Will Sign With MTV Major Fall Ad Drive By FRED GOODMAN On Imports By STEVE DUPLER NEW YORK -Elektra /Asylum videos, with the success of the Records will sign an exclusivity pact group's "Heartbeat City" album.